I figure we all know the power of words. Certainly fundraisers do! (Or should…)
But are we always mindful of the words we use?
Do we think before we speak, worrying that someone might overhear and misinterpret – or be offended?Do we ever consider that our behavior might start reflecting our vocabulary?
Phrases like “low-hanging fruit” or “hit up that donor” or?
Tony Elischer, U.K. colleague, wrote an interesting article called “The New Lexicon of Fundraising, 2014 and Beyond…”
It’s well worth a read. Makes you think. (And Think Consulting Solutions is the name of Tony’s firm.)
By the way, this is a good paper to share with your development colleagues and your boss and board. Engage people in conversation. That’s how learning happens. And learning produces change.
